Oklahoma Math Marketing Campaign

01 — Project details

Marketing Objectives & Measurement 

1. Create brand awareness in Oklahoma (impressions) 

1. Generate net new leads in Oklahoma (# of net new leads entered into SF) 

1. Drive traffic to our new Oklahoma microsite (views, sessions by source, conversions, average time on page, bounce rate, pages per session) 

1. Attract and nurture leads through various marketing channels and convert them to MQLs (# of MQLs) 

1. Increase revenue in Oklahoma (sales) 

02 — Creative process

Creative Direction 

The goal for the Oklahoma Marketing Campaign is to develop a design concept that incorporates elements of the book cover designs, integrates landscape photos, and aligns with updated branding guidelines. We want to ensure a cohesive design across all campaign activity and collateral that will make Big Ideas Learning stand out to educators/decision-makers in Oklahoma. 

03 — Channel Plan

Channel Plan 

• Google display ads 

• Google search ads 

• Retargeting ads 

• Social media ads 

• Email 

• SEO/SEM  

• Microsite 

04 — Collateral

• Oklahoma MAPs Poster

• Oklahoma Reviewer Site/Public Microsite

• Oklahoma Brand Guide/Branding

• Oklahoma Messaging

• Technology Flyer

• Digital Review Flyer

• Reviewer Guide

• Resource Sampler

• Student Support/At-Home Support Flyer

• Program Overview Brochures

• Program Components